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Next generation hearing instruments with BestSound Technology

Siemens will be introducing the next generation of its Motion, Life, and Pure hearing systems for the first time at the annual conference of the American Academy of Audiology (AAA), which takes place from April 14 to 17 in San Diego. These products now come with BestSound Technology, which once again noticeably improves hearing comfort. Key features include the three-dimensional speech recognition technology SpeechFocus, intelligent SoundLearning 2.0 and FeedbackStopper, which eliminates feedback just as it is starting. Additional colors and a new charger with an automatic drying function round out these products' wide range of design and functional innovations.

Siemens first began industrial production of hearing instruments one hundred years ago and has set the standard for technological innovation ever since. Siemens has once again demonstrated its role as an innovation leader with the next generation of its Motion, Life and Pure hearing systems. They are equipped with cutting-edge BestSound Technology, which essentially combines three functions to provide wearers with much greater hearing comfort.

SpeechFocus improves upon existing directional microphone technology to provide three-dimensional hearing. While earlier directional microphones can only focus on speech which comes from in front of the wearer, the direction where speech originates is no longer a limitation. For example, SpeechFocus makes it possible for hearing instrument wearers to better follow a conversation with someone walking beside them or to understand the grandchildren when they call out from the back seat of the car.

SoundLearning 2.0 brings the idea of intelligent hearing instrument to a whole new level. For the first time, the hearing systems learn and adapt instrument settings for sound and volume – and it does so for different listening situations. As a result, the hearing instruments switch automatically – and depending on the situation the wearer is in – to the appropriate mode for conversation, music, or noise.

Furthermore, the FeedbackStopper also has been improved. It works even more quickly now, and eliminates annoying feedback before the wearer can even hear it. It also distinguishes between feedback and tonal sounds in the environment, thanks to the Acoustic Fingerprint Technology patented by Siemens. So, a signal from a microwave oven is not distorted, but similar sounding feedback is reliably eliminated.

Thanks to the new BestSound Technology, wearing Motion, Life, and Pure hearing systems has never been more comfortable. In addition, many of these new models have rechargeable batteries so they can be charged overnight in the newly improved eCharger, without having to take out the batteries. At the same time they are electronically dried, protecting the hearing instrument from damaging moisture and extending the life of the product. Drying capsules are no longer needed. To round off our innovations, these products now come in additional housing colors. And for the Motion hearing systems, the housing can even be easily exchanged by a hearing care professional if color preferences change.

The market launch for the new Motion, Life, and Pure hearing systems will take place in May.

The Siemens Healthcare Sector is one of the world’s largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. Siemens Healthcare employs some 48,000 employees worldwide and operates around the world. In fiscal year 2009 (to September 30), the Sector posted revenue of 11.9 billion euros and profit of around 1.5 billion euros. For further information please visit:


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