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A new life with hearing instruments

Former Miss USA uses Siemens Pure Former Miss USA Shawnae Jebbia lost more than half of her hearing as a result of illness. Her career as a model and TV presenter went off the track, friendships broke down. Since she has been using Siemens Pure hearing systems she says: “They have changed my life for the better.” Now she is working internationally to improve life for people with hearing difficulties and wants to help reduce the prejudice against wearing hearing instruments. Siemens presented the company’s new campaign with Shawnae Jebbia for the first time in Europe at the EUHA Congress in Nuremberg.

When Shawnae Jebbia won the Miss USA contest in 1998, it was the start of a fairytale career. She appeared at events throughout the world, worked as a model, and presented her own regular fitness show on American television. But her success brought severe stress. She became ill, and as a result lost more than half of her hearing capacity and fell into a deep depression. “I felt as if I had lost my voice,” she says now. She went into seclusion both privately and professionally. Today, Shawnae Jebbia openly acknowledges her hearing difficulties. As a user of two Siemens Pure hearing systems, she says: “I want to show other people with hearing impairments how much better life is with hearing instruments.”

The Siemens Pure behind-the-ear hearing systems that Shawnae Jebbia wears are just about the size of a fingertip and weigh only two grams. Although it is currently one of the smallest behind-the-ear systems, the technology is anything but limited. It includes the e2e wireless technology developed by Siemens, in which the hearing systems in both ears are wirelessly connected and compensate for each other. They also have “artificial intelligence” that remembers settings for specific noise environments and then automatically adjusts itself in similar environments.

The former Miss USA has found one of the greatest advantages is to be able to connect the hearing systems with other communications devices by Bluetooth. For example, when the cell phone or telephone rings, the hearing instrument signals this automatically with a tone that only she can hear. Using the “Tek Connect”, which acts like a remote control, she can then take the call without having to hold the cell phone or land-line phone up to her ear. The hearing instrument can even connect to the computer and of course with the home stereo system, television or MP3 player, because the so called “Tek Transmitter” sends sounds from the devices directly to the hearing systems in stereo.

Shawnae Jebbia is now the testimonial for Siemens Pure hearing systems.

The Siemens Healthcare Sector is one of the world’s largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens is the only company to offer customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. Siemens Healthcare employs some 49,000 employees worldwide and operates in over 130 countries. In fiscal year 2008 (to September 30), the Sector posted revenue of 11.2 billion euros and profit of 1.2 billion euros. For further information please visit:

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