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New multimedia displays attract more attention

Siemens provides hearing care professionals with up-to-date point of sales material. Siemens Audiology is launching a new point of sales (POS) customer information program, i.e. directly where hearing aid professionals are making sales. The core feature is a display system unique in the industry. It can be used to present the current Siemens hearing systems as well as other multimedia material. In addition, the new system allows to display the hearing system models in fully mobile holders. These high-quality aluminum style displays are available in several different sizes and can be placed in store windows and also in showrooms with the use of specially designed stands and wall holders. The displayed material can be easily updated at any time.

The hard of hearing generally turn to hearing care professionals for information on the latest models on the market. Numerous studies have confirmed this repeatedly. Up until now the only information material available in addition to individual counseling were posters, brochures or board displays, which were always limited to a particular model and had to be reproduced separately for each language.

The new display system from Siemens can be easily updated. The key item is a 7 or 15 inch screen on which short films or other multimedia material can be presented. Depending on the design, up to 15 fully mobile aluminum holders with a stylized ear permit dummy models of current Siemens hearing systems to be placed directly in front of the screen. These models can be easily taken off to show them to a customer; replacements are also simple to install. Displays placed
directly in the store window are sure to catch a customer’s attention. A combination of wall holders, special stands and brochure holders rounds off the material and can be used to provide a good setting for a presentation in the showroom.

The Siemens Healthcare Sector is one of the world’s largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. Siemens Healthcare employs some 48,000 employees worldwide and operates around the world. In fiscal year 2009 (to September 30), the Sector posted revenue of 11.9 billion euros and profit of around 1.5 billion euros. For further information please visit:


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